Live the Swift Life

Maruti Suzuki on March 22, 2009 organised a unique rally to bring its Swift owners to an official Maruti Suzuki Platform – SWIFT LIFE NIGHT RALLY. The 40 kilometer rally started from Pragati Maidan and ended at Tivolo garden, Mehrauli, with five pit stops in between at variable intervals. More than 86 enthusiasts participated in the rally competing each other according to time, distance and speed.

The event was organised by Maruti Suzuki to celebrate the launch of ‘SWIFT LIFE’, an online community for all Swift owners, when Suzuki Swift became the fastest car model to reach the 3 – Lakh milestone.

Kartik Batra in his Swift was the proud winner at Delhi’s first night car rally. He, as the winner bagged a LCD TV, while first runners-up Mukesh Kaushik won a home theatre system.

Swift owners can visit www.swift-life.com, join the online community, interact with like-minded people, and share their experience.

www.swift-life.com has highly interactive sections like:

• Freewheeling (discussion forum through user generated content moderated by site administrator)
• Rearview (sharing travel experience on a Swift)
• Opinion Please (opinion poll)
• Tune-Up (users can seek expert advice on issues with their cars)
• Freeway (free downloads)
• Joystick (gaming zone)

At the event we could also witness the participation of women riders who displayed their courage and presence with their performance on the tarmac.

The rally flagged off by Mr Shashank Srivastava Maruti Suzuki Chief General Manager

Maruti Swift night car rally in Delhi

Maruti Suzuki has organized a car rally for Swift owners on Saturday (March 21) evening, where more than 70 owners will participate. This is the first time when Delhi will witness a night rally.

The rally – to be flagged off from Pragati Maidan at 7.30 pm – will conclude at Tivoli Garden, Mehrauli, at around 11.00 pm. The rally will be based on Time-Speed-Distance format and will cover a distance of 40 kms.

Brief itinerary of the event

5:15 pm: Participants to come and register

6:30 pm: Briefing session for media and participants at Phoolwari Restaurant, Pragati Maidan

Mr Shashank Srivastava, Chief General Manager, Maruti Suzuki, speaks on Swift Life Club

7:15 pm: Rally flag-off

9 pm: Rally ends at Tivoli Garden, followed by Dinner and Entertainment

Maruti Suzuki is set to launch ‘Swift Life Club’, an exclusive online club for Swift car owners.